It would help us to write the best advert we can if you provide the following information:
| Information |
Why we need it? |
| Job title |
No fancy job titles, stick to a job title that makes it obvious to the reader what you are recruiting for. Don’t use words that might turn people away before they even read your advert – e.g. don’t advertise a vacancy as a “Sales Administrator” where there is no sales involved. |
| Salary |
Most candidates search for jobs with a salary expectation, if you don’t advertise a salary they’ll never find your advert. |
| Location |
Always advertise your vacancy with a town or postcode, not a county or nationwide as candidates search based on a radius of where they live rather than UK or County. |
| Keywords |
Keywords should be spread throughout the advert to attract different groups of relevant people e.g.
You are advertising for a Call Centre position, the following keywords should be present within the advert:
Customer Service
Call Centre
Contact Centre
CRM
Telesales
For a Sales position you would expect to see:
Sales
Telesales
Account management
Field Sales
Business Development |
| Company Information |
Detail interesting information about the company such as:
- Size – national / international / family run
- Time established
- Turnover (very important for Sales or FD roles)
- Sector
- Number of sites / branches
- Number of employees
- Awards or accreditations
- Environment
- Anything unique about the company or package
|
| Job role |
Candidates use this section to identify 2 things, “Do I want to do the job?” “Can I do the job?” Tell them about the exiting parts of the job. |
| Person Spec |
Candidates use this section to gauge whether they are likely to be invited for interview– quality candidates don’t tend to apply for jobs they don’t think they’ll get. Use this section to list previous job experience (good place to list keywords!), vocational qualifications & software packages.
Consider who you are turning away when you write this section & if you could use them elsewhere, don’t put it in the advert. It’s better to have a CV of a quality candidate and talk to them rather than putting them off & they never apply!! |
| Benefits |
In paragraph format detail:
- Salary
- List of all the benefits
- Hours
- Training
|
